Ibotta Website Design & Architecture

I led the creative development of Ibotta’s website, a comprehensive digital ecosystem designed to serve both Consumer and B2B audiences. My role began with defining the site architecture—mapping out a clear, intuitive structure that could support distinct user journeys while reinforcing the Ibotta brand at every touchpoint.

For consumers, we focused on simplicity, trust, and conversion. For B2B partners—advertisers, retailers, and brand clients—we built a robust platform to communicate Ibotta’s marketing capabilities, performance insights, and partnership value.

The result is a seamless, scalable platform that not only highlights Ibotta’s value for shoppers, but also positions the brand as a powerful and credible performance marketing partner for businesses.